Our Mission

To drive economic growth, cultural diversity, and digital equity by providing marketing tools that connect Canadian and African communities in meaningful, profitable ways.

Our Vision

A world where:

• African artists perform in Canadian venues and sell out global tours
• Canadian fashion brands trend in Lagos and Accra
• Afro-Caribbean creatives and Canadian entrepreneurs co-create on global platforms

We see McFynest Store Inc. as the digital stage where all this begins.

The Cultural Benefits to Canada

Canada is known for its multiculturalism.
Supporting AfroBeat and African creatives brings real benefits to the Canadian economy:

• Tourism Boost
  Concerts, festivals, and AfroBeat events bring international visitors.
• Youth Engagement
  Young Canadians—especially Gen Z—connect deeply with African sounds, stories, and creators.
• Creative Industry Growth
  From fashion to film, culture-focused marketing fuels Canada’s creative economy.
• Job Creation
  Digital marketing, event planning, and artist management open new employment streams.
• Brand Expansion
  Canadian brands gain access to new consumer bases across Africa and the diaspora.

In short, diversity isn’t just a value—it’s a business strategy.

Who We Serve

Small Businesses

• Local shops, service providers, entrepreneurs
• We help them grow their community reach with content that converts

Medium Enterprises

• Fashion, e-commerce, wellness brands
• We offer full-funnel marketing support for growth and brand loyalty

Large Organizations & Events

• Entertainment companies, promoters, nonprofit organizations
• We deliver regional and international visibility through paid and organic strategies

Creatives & Artists

• AfroBeat musicians, producers, influencers
• We turn talent into brands and brands into movements

Whether you’re a local business owner or an emerging artist, we want to hear your story—and help you share it with the world.

📧 Contact us
🌐 Serving clients across Canada, Africa, and the diaspora
📍 Based in Ontario, Canada

Media Contact:
Oladapo Kolawole
Director of Business
Mcfynest Store